Playthings.com has an article wrapping up days 2 and 3 of the Licensing show going on in New York. Here's a snippet regarding Funkeys...

"Meanwhile, the U.B. Funkeys, from the company’s Radica division, are being licensed into plush as well as electronic tie-ins such as computer speakers and flash drives from Emerson in an exclusive program with Target this fall; the Funkeys push is the earliest ever outbound licensing campaign for a Mattel, according to a company representative. Mattel also confirmed that new apparel is in the works for all its key brands, including Barbie, Hot Wheels and the U.B. Funkeys."

I'd say the flash drives sound interesting. I'm sure many will like the Plush Funkeys as well... :)

Labels: Funkeys News, Mattel, Plush, Press Realeases, Radica

That's right folks, Mattel / Radica's U.B.Funkeys have been nominated in the best toys of 2008 competition, from the Toy Industry Association. The Toy of the Year awards are held in New York at the American International Toy Fair.

Our beloved Funkeys have been nominated in the ELECTRONIC ENTERTAINMENT TOY OF THE YEAR category along with the following...

U.B. Funkeys – Mattel, Inc.
American Idol Talent Challenge – KID Design, Inc.
Easy Link™ Internet Launch Pad – Fisher-Price
Power Tour Electric Guitar – Tiger Electronics
Rescue Pets Myepets.com – MGA Entertainment

Let's all hope they get the win they deserve!

Labels: Awards, Mattel, Radica, Toy Fair