Cautiously Optimistic About the Future of U.B.Funkeys
There's very little evidence to point to a future for U.B.Funkeys right now, but I still hold a cautiously optimistic view that it will survive.
The official website hasn't been updated in quite a while and neither has the game itself. Pretty much every Walmart I've been to recently has stopped carrying them, and that's a blow for any toy line. The momentum of continued releases and updates is what spurs interest in a product/game/collectible like Funkeys and that has really dried up lately.
I also have not been able to get any news from Mattel. Trust me, I don't know anything more than the rest of you.
What we do know is that Mattel has in the past 6 months closed a large location in Texas and relocated some of those employees to California. At that point the news was that Funkeys *would* survive. But then there was the awful mix-up in the release of Paradox Green (which had looked to be a savior for the toy line) when ALL of the singles release were of the VR assortment. This obviously led to the decision not to release the other variations. I doubt they were ever manufactured in the mix-up or they would have been released by now.
It would be a huge blow for Funkeys to end this way. The response to the Wendy's kid's meal toys was great. People have been waiting anxiously for the Common and Rare versions of the Paradox Green figures. There have been some mis-steps in the marketing (can you say Dream State VR box sets?) but I do believe that the toy line could survive all of this if Mattel gave it another chance.
The DC series could be that savior. We all know that Entertainment Earth has been doing pre-sales for the DC series recently. I asked them about it and all they could say is that they still have pre-order release info from Mattel on the series and that they haven't seen anything to make them believe they won't be released. If they were far enough in production, I could see Mattel giving it "one last chance". While I wish it was a non-licensed series to turn things around, I'd be happy if it worked.