U.B.Funkeys Plush Toys, Apparel, and Consumer Electronics on the Way
Playthings.com has an article wrapping up days 2 and 3 of the Licensing show going on in New York. Here's a snippet regarding Funkeys...
"Meanwhile, the U.B. Funkeys, from the company’s Radica division, are being licensed into plush as well as electronic tie-ins such as computer speakers and flash drives from Emerson in an exclusive program with Target this fall; the Funkeys push is the earliest ever outbound licensing campaign for a Mattel, according to a company representative. Mattel also confirmed that new apparel is in the works for all its key brands, including Barbie, Hot Wheels and the U.B. Funkeys."
I'd say the flash drives sound interesting. I'm sure many will like the Plush Funkeys as well... :)