U.B.Funkeys were nominated for two different 2008 Toy Awards. The toy line won the International Toy Innovation Award in the category of Emotion + Experience. U.B.Funkeys were also nominated for the Toy Industry Association's Toy of the Year Award in the category of Electronic Entertainment, but were somehow dubiously beaten out by some goofy toy guitar (hmmm, never seen one of THOSE before). Maybe I'm a bit prejudice but come on! THIS, is award worthy? Yawn...

2008 International Toy Innovation Award Nominees
2008 International Toy Innovation Award Winners

2008 Toy Industry Association's Toy of the Year Award Nominees
2008 Toy Industry Association's Toy of the Year Award Winners

Discuss these awards here...

Labels: Awards, Funkeys News

That's right folks, Mattel / Radica's U.B.Funkeys have been nominated in the best toys of 2008 competition, from the Toy Industry Association. The Toy of the Year awards are held in New York at the American International Toy Fair.

Our beloved Funkeys have been nominated in the ELECTRONIC ENTERTAINMENT TOY OF THE YEAR category along with the following...

U.B. Funkeys – Mattel, Inc.
American Idol Talent Challenge – KID Design, Inc.
Easy Link™ Internet Launch Pad – Fisher-Price
Power Tour Electric Guitar – Tiger Electronics
Rescue Pets Myepets.com – MGA Entertainment

Let's all hope they get the win they deserve!

Labels: Awards, Mattel, Radica, Toy Fair