Mattel just put out a press release for the upcoming Licensing International Expo 2008. It talks about their coming plans for partnerships to expand their licensed brands. It starts out by mentioning Funkeys with it's other top brands, "Mattel Brands (Barbie®, Hot Wheels®, Fisher-Price®, Polly Pocket™ and new brand U.B. Funkeys™) underscores its position as a premier global licensing leader at the 2008 Licensing International Show in New York City."

The article expands on Funkeys specifically with the following, "Emerson: Mattel Brands extends its partnership with Emerson beyond the Barbie™ brand and into the fast lane with Hot Wheels™ and U.B. Funkeys™. Hot Wheels™ races to the finish line with its first-ever consumer electronics collection with Emerson Electronics, featuring everything from MP3 players to cool audio electronics. U.B. Funkeys™ brings the urban vinyl trend to electronic enthusiasts everywhere with computer accessories created in the likenesses of its popular characters. (Fall 2008)"

You can read the whole article here...

Labels: Funkeys News, Mattel, Press Realeases